Hi, I’m Emma McQueen
If you’re a woman running your own business, I want you to know this: you do not have to settle for lumpy income, exhausting hustle, or offers that don’t light you up.
When I started my business, I had $0 in the bank. I threw myself into business development for a month straight and brought in $240k in my first quarter. Not because I had it all figured out, but because I built a plan, backed myself, and took consistent action.
That was over 15 years ago, and I’ve been coaching women in business ever since. I’ve worked with thousands of women across Australia to grow their revenue, strengthen their confidence, and build businesses that give them financial security and fulfilment.
Because to me, real success isn’t just about the money. Fulfilment comes when Passion, Purpose and Pay intersect, and that’s what I want for every woman I work with.
The Emma Way
I’m not your run-of-the-mill business coach. I believe the three elements of success are Clarity, Commitment and Confidence. When women build all three, results flow, whether that’s consistent revenue, better offers, or simply more joy in the everyday.
- Clarity — Get crystal clear on your offers, pricing and goals.
- Commitment — Show up, do the work, and stay accountable.
- Confidence — Build the mindset to back yourself, even when it feels uncomfortable.
It’s not just about numbers (though I do love talking revenue!). It’s about building a business that gives you financial security, freedom, and joy.
The proof is in the results
I’ve worked with thousands of women in business, and the results speak for themselves:
- Bec grew her social media business from $36k to $255k in just 4 years.
- Emily turned around her allied health clinic, shifting from $6k loss to $31k profit in 12 months.
- Trudy went from making $9,990 in six months to over $100k in the next six.
Community matters
I don’t just coach women in business. I create communities where they thrive.
Through Thriving Women, BD Sprint, and my live events like Go-Getter Days, women connect, collaborate and celebrate wins together. In fact, over the past seven years, more than $2 million worth of work has been referred within my community.
And because I believe in #GivingBack, I do pro bono coaching for local business owners, and ongoing donations to women’s charities like Impact for Women and Safe Steps. And through my faculty roles with Thought Leaders Business School, The Marketing Academy and Women in Leadership, I get to help even more women back themselves and do wonderful things.
We rise higher when we rise together.
Why work with me
Here’s a snapshot of what I bring to the table:
- Author of Go-Getter: Raise your mojo, shift your mindset, and thrive.
- Accredited with the Institute of Executive Coaching and Leadership
- Hogan-accredited and Strengths-qualified coach (because understanding personality and strengths is a game-changer in business)
- Faculty roles with Thought Leaders Business School, The Marketing Academy and Women in Leadership
- 20+ years’ experience in leadership and people development across corporate, not-for-profit and small business.
You’ll get practical strategies that work, a coach who has walked the path of business ownership herself, and a community that has your back.
Not sure if this is for you?
- You run your own service-based business (not a corporate role)
- You’re ready to earn consistent revenue (and finally pay yourself properly)
- You want clarity on your offers, pricing and growth strategy
- You’re craving accountability, community and momentum
- You’re willing to do the work, even when it feels uncomfortable
This isn’t for you if…
- You’re looking for a quick fix or overnight success
- You’d rather stay comfortable than be challenged
- You want someone to hand you a cookie-cutter formula
- You’re not ready to invest in yourself or your business
- You’re working in a corporate role or don’t own a business.
- Your business is more of a side-hustle.
A little more about me
- I live and breathe my motto: Be enthusiastic, optimistic, and energetic every day.
- One client told me I reminded her of Poppy from Trolls
- I once created a “husband strategy”. And yes, it worked. Happily married to Mr McQueen!
- I’m raising three independent young women who inspire me daily.
- I will walk around my loungeroom at 8pm at night until I hit my 20,000+ steps a day goal.
- The silver lining of COVID lockdowns was discovering how much joy rollerskating brings me.
- My guilty pleasure? A hot cup of tea. Just me, no distractions. Bliss.
Team McQueen
Whilst I am the face of Emma McQueen, there are a bunch of people working humbly behind the scenes that make our work, well, work.
Here are all the people that make team McQueen awesome:
MARK MCQUEEN
Head cheerleader
And the love of my life
EVIE MCQUEEN
When you have an idea and you tell an 11 year old and they get excited – you know it could work!
SERENA FRANCIS
Business Manager
And my sister
NICOLE VINE
Personal Stylist
The stylist in my life
BEC STENNER
Creative Seed Co
Our Social Media Strategist
JAMIE JAWORSKI
Oak Business Services
Our very patient Bookkeeper
BAMBY MEDIA
Our Tea with Queen
Podcast Producer
MIKE AND BEL TEMBY
Digital Services Lab
Amazing website specialists
TRACEY MYLECHARANE
TM Solicitor
Covering our butts at every turn
Steph LaCour
Event Stylist
The most amazing events ever
BEN KITCHENER
Emagineering
Keeping our systems clean
CLARE PUKI
The Human Element
Our email engine
What it’s like working with me
Running a business can be equal parts exciting and exhausting. Some days you’re on fire, other days you’re buried in self-doubt and spreadsheets.
That’s where I come in. I’m your sounding board. Someone to test ideas with, to help you untangle the messy bits, and to remind you of the wins you’ve already had. I’ll challenge you when you’re holding yourself back, and I’ll be right there when you need to regroup and refocus.
Coaching with me is equal parts strategy, mindset and action, so you can grow your revenue, feel good about how you’re doing it, and start running your business with more energy and ease.