A Word From Emma

When a few enquiries don't convert, it's tempting to decide you're bad at sales. Usually that's not the problem at all. Here's the story of a client who went from one in three to three in three, without changing her offer, pricing or marketing.

We say we want clarity about our money, so why do so many of us keep the spreadsheet firmly closed? A reflection on why women in business avoid their numbers, and how to get a little braver this week.

Discover the power of referrals and why referral marketing for small business is the easiest, most natural way to grow. Three real stories and three steps to start.

Finding your rhythm in business is hard when everyone's telling you what to do. Here's how I stopped copying other women in business and built one that fits me.

Being busy is not the same as being productive. Here's the simple five-minute habit that helps small business owners stop reacting and start progressing.

Most women in business skip the one step that makes a launch actually work. Here's how to create an offer people want to buy, using co-creation, and why it's the difference between launching to a warm room and launching to crickets.

Don't practise for six hours once a week. Practise for 10 minutes a day. A lesson from Evie's school concert that changed how I think about business development.

The story you're telling yourself about being "bad at sales" might not be true. Here's how to tell the difference between identity and evidence.

A clinic owner came to me with what sounded like a simple software question. But underneath it was something much bigger, and the answer had nothing to do with the platform she was using. Here's what happens when you slow down long enough to solve the real problem.