Tea with the Queen

Sick of Live Launch Stress? Why Evergreen Could Be Your Perfect Fit with Kate McKibbin

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We’ve all been there – stuck in that familiar live launch chaos, watching our perfectly planned schedule turn into late-night strategy sessions and endless refresh clicks. It’s that intense cycle that leaves us desperately craving a moment of peace.

If this sounds relatable, you’re going to love what I have to share today. I had the pleasure of chatting with Kate McKibbin, an experienced and successful online business maestro who specialises in creating funnels that work. Kate’s insights on moving from the frenzy of live launching to the calmer rhythm of evergreen funnels might just give you the nudge you need to rethink launching.

Founder of thriving online business Hello Funnels and host of the popular podcast “Doing It Online,” Kate began her journey in a way a lot of us might find familiar – she started out as a fashion blogger back in 2007. As with many origin stories in the digital realm, her initial adventures in the online space were marked by the platform of the time – remember MySpace, anyone? Fast forward through many lessons learnt and pivots made, Kate now excels in helping businesses automate and streamline, an approach that has turned into a love affair with the process.

The Pros and Cons: Live Launching vs Evergreen Strategies

During our conversation, Kate shares her thoughts on evergreen launching versus live launching. For those not in the know, live launching often involves intensive, high-energy efforts squeezing into a brief time frame to create a buzz around a new offering. While it might surge adrenaline levels and, at times, sales, it’s not a sustainable model for everyone. Enter evergreen launch strategies, which offer a more controlled and consistent approach to income generation.

Assessing What Works: Personalising Your Business Approach

Kate recommends assessing what truly suits your business and personal style. For the introverted entrepreneur or those juggling multiple roles, evergreen strategies offer a reprieve and promote long-term engagement without the stress spikes that live launches bring. It should be noted, though, that contrary to some beliefs, evergreen funnels are not a ‘set and forget’ system. They require upkeep, testing and optimisation to ensure they remain effective and beneficial. However, this approach could save you the effort and emotional expenditure of repeated live launches, which require a heap of energy and often deliver mixed results.

Crafting a Business that Works for You

For those of us caught up in the hustle and flow of online entrepreneurship, it’s easy to get swept away by shiny offers and the latest buzzwords. However, Kate encourages authentic reflection on what works for us, individually and business-wise. She reminds us that automation isn’t about eliminating effort altogether but about reallocating it wisely to achieve consistency, stability and ultimately, freedom – the ‘f-word’ we entrepreneurs often chase. 

So whether you’re orchestrating live launches or cultivating evergreen systems, remember that your business should work for you, helping you craft the life and business you truly envision.

Connect with Kate:

Website: https://hellofunnels.co/

Instagram: @hellofunnels

Podcast: Doing It Online   

Emma McQueen:

For a copy of Emma’s book, ‘Go-getter: Raise your mojo, shift your mindset and thrive’ – https://emmamcqueen.com.au/want-more/emmas-book/

YouTube Channel

Read The Full Transcript

[00:00:00] Emma:Hello Kate. Welcome to Tea with the Queen.
Kate: Hi. Thank you so much for having me.
Emma: Oh, you are most welcome. I can't wait to share you and all your goodness and magic with our listeners today. Out. Lovely audience. Uh, I have been binge listening to Kate's podcast. It's amazing, and Kate can tell you all about that.
Uh, I'm gonna dive straight in with some questions, but Kate, as you go through today, it would be so good to drop your podcast episodes, drop all the things so everyone knows how to find you at the end. Because what we like to do when people come on as a guest is, you know, really honor that and make sure that people know how to find you after.
So I'm excited for you being here. Yeah, you can't wait. [00:01:00] You started out as a fashion blogger. And you now run a very successful online business automation at its core. Right. And I'd love to hear a little bit more about your origin story. How long were a blogger? Before you started to see you could start using automations and funnels to be able to successful business, how long have you been around for?Tell us it all.
[00:01:24] Kate: Yes. Well, I think technically the official term is like dinosaur of the internet is pretty much what
[00:01:31] Emma: I feel like that way myself.
[00:01:33] Kate: Yeah. It was back in the, you know, it was 2007 that I first started. My first online business and just for like reference for people. Back then Facebook wasn't really a thing.
Like there wasn't really, social media was just sort of like hinting at it, but it wasn't that big of a deal and no one really knew how to use it for their business yet. So it feels like a lifetime ago, but I. Before I started my business, I was a journalist and I was helping, I got kind of roped in as the only person who [00:02:00] had a MySpace page.
MySpace. Oh my goodness. Yeah, I know. I'm just dating myself more and more here. But they were like, the magazines that I worked for were like, oh, we need to have a website, this internet thing's not going anywhere. Who knows how to do internet stuff? And I was like, well, I have MySpace page. They're like, great, that's your job now.
So that's was my introduction to. The online world and it's, you know, it's so different to what it is now. But through that I really fell in love with it. I just loved particularly the tech side of it, although I didn't really realize what that meant at the time. And there was at one point when, because I was working for a fashion magazine and I had sort of, I.
You know, with the website, I was like, everything, you know, in the magazine you can buy, we should make it. The website is everything you can buy online because shops like Top Shop and stuff are starting to actually deliver to Australia. And it was just, it was like so amazing for everyone. And my editor at the time, she's like, I think people are gonna buy stuff online.
And I was like, well, I'm like, well I kind of feel like they [00:03:00] do. I already do. Um, do you mind if I then go and do this myself? And she was like. You know, knock yourself out. And so that was how my first business kind of started. You know, it was very much, I think right time, right place 'cause it took off quite quickly.
But yeah, fast track seven years. 'cause obviously we don't have all, all data. Just go into the origin story. But I did kind of get to a point, you know, I was working for myself, I had a team, we were, you know, had a lot of traffic, all of this stuff. But it was just, the business model sucked. It was really hard.
It was selling ads. I was like, I didn't give up my creative job to come and become an ad salesman. Like, this is awful. I want. A way of making revenue that I've got more control over that feels better than just selling your soul to massive, you know, cosmetics companies. And so that's when I started, you know, looking into other ways of making money.
And that's when I discovered online courses. And from that, it was just like a hop skip and a jump into like, okay, well now funnels, like how do we actually sell these things? And then that was kind of [00:04:00] like a love story and that I was like, I like this so much more than the other side of things. So. A whole lot of like deep soul searching and you know, getting things wrong in the process.
And then eventually, this is how we landed 20 odd. Almost years later,
[00:04:16] Emma: we're here. Beautiful. And for those people listening, Kate runs a business called Hello Funnels, and she has also has a beautiful podcast, which I have been binge listening to. She's very practical on Down to Earth, which I really love.
It's like. Soul sister stuff. Uh, she has a podcast called Doing It Online. And so you can head over to that and you can get so many tips from Kate. Kate. The tips you give in your podcast, I have to say, are incredible. Like they're bite-sized little bits and pieces where people can go, oh, Kate, I can do that.
I was listening to the other day and we're having a play with our tech stack at the moment. You know, what does it look like? Is it serving us? Is it serving our audience? Et cetera, et cetera. And then I listened to one of your podcast episode and I'm like, oh yeah, that's. That's good. So I went away and I'm like, did my little reaction steps.
[00:05:00] I'm like, she's got it going on. Well done. Oh,
[00:05:02] Kate: thank you so much.
[00:05:03] Emma: Well, 'cause I
[00:05:03] Kate: think I'm a teacher at heart. Like I know some people at coaches, some people, they all kind of will have our different like ways of being able to bring our value to the world. And I just, I like to teach. I'm like, I wanna show you how to go from A to B.
That's kind of my jam. So. Well, if that's
[00:05:16] Emma: you, Jamie, you're doing very well. Well done. Thank you. I love it. Do you know what I love? I love it when we are doing a podcast and we get feedback because I dunno about you. You run your own podcast. I run my own podcast, but it's not until someone goes, oh yeah, I've binged a podcast, or I listened to your podcast for two years and now I'm reaching out that you think, holy crap, this thing's actually working.
And I was at a lunch last week and someone said to me, I've been binging your podcast. And every time I put the episode on, it's like, is she on my shoulder? And I'm like. Yes. That's how we should feel. We've nailed it. Woo woo.
[00:05:47] Kate: Yes, absolutely. I'm just a reminder to everyone listening to let Emma know how much you are enjoying her podcast.
Yes, please, please, please. We need it.
[00:05:57] Emma: Yeah, we do. We do need it. We put ourselves out there. It's, [00:06:00] you know, hard to come up with content. Gotta invite beautiful guests. Like you've gotta share the love and I love, there was a episode that I listened to recently as I was prepping for this podcast interview on how I made five grand a week from my dead Instagram account, which I loved.
Of course, it hooked me immediately. So if you can, if you're listening to this and you wanna go and follow Kate's podcast, do that. And I'm so curious about the story behind the experiment and any then key lessons for other entrepreneurs trying to use social media to grow their business. And I'll give you some context.
I recently ran a networking event for women online, 90 minutes in their pajamas, 80 women online. And we talked a lot about list building and people not necessarily understanding how to build a list, what they actually need to do in different bits and pieces. And some people have very successful businesses.
Kate, without a list, I mean, I wish I was one of them. I wish I didn't have to worry about it, but I do. So I would love you to share the lessons [00:07:00] behind that experiment with our listeners.
[00:07:01] Kate: Yeah. Yeah. No, I love to. So for me, I think, and probably a lot of people listening feel the same way. Like, social media feels like this chore that you just have to do, and it takes up time, it takes up energy.
And then you're like, but I'm not even getting likes anymore. Like, what is the point of this? You know? And like pretty much every year I feel like I was starting there, like going, right, we're gonna crack Instagram this year. You know, like, we're going to go all in. And we do that for a month or so, and we're like.
It's just like we're screaming into a void, like, what's the point? And then I'll wanna quit. And then, but you know, and then like the cycle continues round and round and round, and so. The thing that really was a game changer for me, and obviously there's multiple parts, but was getting to a point when actually I was able to see that if I post this thing, I make this money, and all of a sudden it was like, oh, and I'll, I'll talk about what we were doing.
But like, it was just changing that mindset and figuring out the, the how to [00:08:00] make it happen. But now I'm like, oh, well if I have to do my socials, it's quite important because it helps to add, you know, X amount of money to our business every month. But before, because one, I wasn't able to kind of directly tie it, and two, I was doing it pretty wrong.
It didn't have that ROI, so I was like, again, energy in reward, not coming back. So the thing that was the big game changer for me was really. Changing what I was trying to get out of it in the first place and where I saw that group of people as far as like the bigger customer journey. So for me, we've been trying for years and years and years to go viral, you know, to create content that got the algorithm loved and it showed us to all of these strangers.
And in the meantime, we're ignoring the fact that we had a bunch of people sitting there who already followed us. They were the only ones the algorithm was showing it to, and we were showing them content like they were strangers, not like they were already a warm and more engaged audience. So [00:09:00] we flipped that and started creating content with the sort of understanding that the people who are seeing it know us a bit already and we can actually.
Promote stuff to them. There's also, again, have figure out the right type of thing that you can promote and sell via just a post. Like I wasn't going out there going buy my $5,000 coaching program. It was more like, Hey, here's a little bite-sized taste test. Kind of like a very easy yes kind of thing. But from doing that, all of a sudden.
This audience was getting what they wanted because they didn't want this like, Hey, stranger content and we were making sales and I was like, oh, okay. I get it. Oh, when you do A, it makes b yay. Amazing. Like our following had been the same numbers for years. Like it was like one in, one out kinda thing. Like it was not moving.
Now, actually, I think because. We do get more engagement because we're sharing the types of content for the right [00:10:00] type of people. We do actually get seen now by. Non followers as well. So it was kind of just flipping it a bit on its head and yeah, it's made a real difference.
[00:10:10] Emma: And I noticed when you were talking in your podcast, you talked a lot about mindset and I think, you know, not mindset is like 80% in business, right?
If you've. If you've got the right mindset, you've got the right attitude, you've got the right, you know, you've gotta get all the money. Mindset, right, content, mindset. Right. All the things right. But I reckon once you've kind of got that and you can feel the flow of that, I think it makes such a difference to how you show up, what you put out, all the things, right?
[00:10:36] Kate: Yeah, yeah. Absolutely. And it was. I think there's so much, many parts of our businesses where there's a lot of like, we've gotta set this up for weeks and for months, and then we might get an outcome and to have something where I'm like, I can like to create a post. Like if we're on, it can take, you can do it in five minutes if you, if you choose to, right?
It doesn't have to take all day and you can post it. Ladies, did you hear that? You can do it in
[00:10:58] Emma: five minutes if you [00:11:00] wanna.
[00:11:01] Kate: It's a choice and. Then over the next 24 hours you can see sales happening. That's so different and it's such a different energy as well. Not every time. Sometimes we put posts out and they get complete crickets, like it's not, you know.
But I think that that's kind of brings a bit of fun back to it, like almost gamifies it. And I like that sort of a bit more instant gratification as well. Like, you know, there's a bigger projects, we've gotta do those. They're a long slog. With the bigger payoff down the end, but it can be nice to get those quick wins
[00:11:30] Emma: too.
I think it's so nice, isn't it? Because it pushes the momentum forward and I think, I think people kind of wait for motivation to hit, but actually motivation comes once you've done the thing, like you've gotta actually take action before momentum hits and before motivation even kicks in. Like you just gotta do the thing.
It sounds like you're just like doing the thing, tweaking it as you go, figuring out what the analysis and the data says, and then going again. Is that kind of how you work?
[00:11:54] Kate: Yeah. Yeah. And I'm always like, I'm a systems nerd. I'm like, how can we, because you know, like the first month it's kind of [00:12:00] fun to be in there doing it yourself and doing it from scratch and whatever.
And then it kind of, the fun, even when you are making sales, the fun wears off a little bit. 'cause you're like, oh, I've gotta do this every day. Okay. So I was like, okay, well how do I figure out, you know, is there a template I can use or is there a chat g PT prompt I can use? Or is there. You know, so that as well, like that's kind of generally my steps is like, do it live, get your hands dirty, see what's working.
And then once you've kind of got that initial like data and feedback, it's like, all right, well now how do we do this in a more sustainable way going forward? I.
[00:12:31] Emma: Yeah, and how do we put a system or a process in place so that we can hand it off if we want to do that? I see so many entrepreneurs, and I dunno if you see this as well, where they're like almost trying to outsource it too early.
Like they don't understand the process themselves first, and then they try and outsource it. They're clunky and they're outsourcing, they're clunky in the instructions, and then they complain about the result. And I think to myself, just do it. Just do it yourself. Make sure you know that that's the process that you want and that's what works.
And then systematize it and put it into [00:13:00] processes. Yeah,
[00:13:01] Kate: yeah, absolutely. Because it's so hard to know. It's so hard to tell someone what you want if you don't actually know what success looks like or even give feedback or, I see this a lot with like Facebook ads, agencies and things as well. People are like, I don't wanna do ads.
I'm just gonna pay someone else to do it. And then you don't know that if they're doing a good job or not. Like
[00:13:19] Emma: Yeah.
[00:13:19] Kate: How do you measure it?
[00:13:20] Emma: How do you know? How do you track it if you don't know? Yeah, I totally agree with you. Oh my goodness. So good. In a recent episode of your own podcast, again, doing it online, it was so.
Lovely, refreshing to hear. Talk honestly about a recent live launch that you did that completely flopped. If you're watching us on YouTube, I'm using air quotes at the moment, but it made it clear from listening to you speak that automated evergreen funnels can be a much safer bet to creating consistent income.
What's your response to entrepreneurs who believe in live launching is the only way to create bars and urgency around their offers?
[00:13:56] Kate: I really think that it's a bit of a, like what is [00:14:00] gonna actually work for you? Because you have to know yourself. You also have to know what makes sense for your business, for you as a human, for how your wanting shop and for the offers that you have as well.
So like if you had a program and it was only opening a cohort once a year. You can't put that on Evergreen. You'd be saying, okay, yeah, people buy this and you can join in 11 months time. Like it's not going to, that's not gonna work. However. If you have a program and it's evergreen able, that's, that's not a word, but it is now.
Oh, I was gonna
[00:14:33] Emma: say, is that a word evergreen
[00:14:36] Kate: I love now it's um, and you are the kind of person who maybe doesn't love the real extrovertedness that is required of a live launch, then it can be a better decision for your business to go evergreen. But I think whether you do one or the other, or a mix, it kind of has to come back to like, what makes sense for you as a human.
Being because there's only [00:15:00] so much we can push ourselves to do stuff that we hate. And you know, it was like the thought of doing another launch just makes you wanna hide, then you're not gonna do a very good launch. And I see people have success with both. So I'm not like, I'm never like, you have to do it one way, but I just think it has to work for you.
And the other thing I would say is that I think with Evergreen. People just assume that I'm gonna set this thing up and then I never touch it again. It does have maintenance, it does have testing and optimizing for you. If you want this to work as well, if not better than a live launch would do. You do have to put the same amount of energy into it at the start to get it there.
It's not like I'll whip this up this weekend and it's done.
[00:15:40] Emma: I love that you have said that because I hear people say and kind of like evergreen you. I want a passive income stream and I think to myself. There's no such thing. Yes, you can set that thing up, but then you need to tweak it as you go. The market changes all the things, and I feel like we're talking about the same thing.
Right. You can't just sit and forget. [00:16:00] It's still got to be managed. The market still changes all the things.
[00:16:03] Kate: Yeah. Like it's still a business. It's just. That it has now different requirements. The very first person I helped to set up their funnel, we were in a mastermind together and I was kind of dabbling and playing and we, she hated launching and I was like, come do this automation thing.
It's actually fun. And you know, I finally convinced her to do it and I've kind of kosher her and we're now, we're now best friends. So I've seen the progress of this over the years, but it's, it is that exact same funnel she set up at the start. But the thing is though, she's tweaked it, she's made like 1% tweaks.
Over the last five years, and it's gone from being a 20 KA month funnel to a multimillion dollar funnel rather than going every three months. Okay? I am going to dedicate 80% of my time setting up a launch and then come back and. Spent 10% trying to do a funnel. She's done it the other way around.
[00:16:50] Emma: So, yeah.
I love that. We, as entrepreneurs, I think, and I'm guilty of this, you know, that instant gratification, we quite like it and we quite like it to kind of measure success, which [00:17:00] isn't always a great measure of success. But if we were to just step back and go, okay, what's our strategy in this? What does that look like?
Because 1% compounded over the years is a lot of tweaks. Right? A lot of tweaks to her funnel.
[00:17:12] Kate: Yeah, yeah, yeah. And she's always looking for. Like, what can I do to make it even better and even better? And it's, I'm so impressed. I was like, I don't optimize that. I don't do that in my own business. What am I talking about?
You're like a mechanic with the broken down car. Oh, my husband calls me 80% Kate. 'cause it's just like we had everything 80% there. It's fine. Move on. Like we, I'm the same. Yay.
[00:17:34] Emma: Someone who's not a perfectionist. Yeah, I'm almost, almost 60% actually. To be fair, I love that we've all heard work smarter, not harder, all the things and, and to be honest, it can be hard for us as entrepreneurs to hear that because we kind of think the more you work, the more successful you're gonna be.
Basically. We are currently in the trenches of. Businesses that consume us. And so when we hear about people [00:18:00] talking about only working 10 hours a week and earning hundreds of thousands of dollars bit bro marketing, it can be really hard to believe. What's been your experience with the number of hours that you work?
As an entrepreneur in your business, and do you feel like you have a good balance? Because obviously we talk about the F word a lot, freedom, and I often see marketing, you know, I work 10 hours a week and I make this much money, and sometimes that's just not helpful. But I'm, I'm curious about your own personal experience.
[00:18:31] Kate: Well, first of all, I have to put it out there that I love working on my business and I look at it as my job and my hobby because it's the thing that if I'm like, I've got some spare time, I'm like, oh, that's the thing I want to go and do, which I know is not the, not the case for everyone. I'm very lucky in that regards.
Well, that's how I feel as well, so
[00:18:49] Emma: I'm like, it's not work anyway. Yes.
[00:18:51] Kate: Yes. And I think I heard it. Um, actually Gary, I always say his name wrong, but he's. He got up there and he said like some people have hobbies and some people have businesses and it's okay. And [00:19:00] stop. Stop making people who've got businesses feel bad for not also having hobbies.
And I'm like, thank you Gary. Permission slip. Thank you. But to answer your question, I think I'm, for me, like I find that I kind of go in seasons and I think that where I really went all in on trying to automate as much as possible was when I was having a baby. I was like, right. First babe was like, I don't know what this is actually gonna look at.
Like out the other side, I don't know when I'm gonna be available to do things or how I'm gonna feel, or. You know, so I'm like, I want something that requires as little as me as possible to maintain. And I think it is very possible to set something up. And because I did that, like I had my son during Melbourne Lockdowns, we didn't have really any childcare.
I was able to like maybe get my sister to come in sometimes and two kids homeschooling all this stuff. So it was on the back burner. You kind of. Kind of make it work. Yeah. So I think like it is really possible to set up the business to be as many hours as you do or don't want it to be. But I think you have to alongside that, understand [00:20:00] what that means.
So if you're like, look, my priority is I wanna only work, or my capability is I can only work 10 hours a week. So therefore I'm going to follow strategies that allow me to do that. And I'm also gonna accept the fact that my outcomes might be within a certain bracket as well. That's fine. It's, it's your business, your rules.
You get to kind of, you get to make those decisions and then if that your season of life changes and you're like, oh, actually now I've got more time and you wanna spend more time. You can do different things, but I think a lot of those businesses you see saying 10 hours a week, multiple six figures, they are able to do that now because they spent a bunch of time setting something up and that may not also last forever.
Like that may be like. I spent a year working 60 hours a week to set up this system that's let me go on, you know, a 12 month sabbatical and now I'm come back and the while I've been away, the results have gone down and now I've gotta pick things up and you know, so I think there's a lot more to that story when you see those big numbers.
But I think [00:21:00] ultimately as business owners, we started our businesses. Like you said, for freedom, for whatever reason, to work around our families to give us more creativity, and we kind of get to design it to be how we want. But again, there's limitations depending if on what those decisions are.
[00:21:15] Emma: Yeah, and I love that we do get to design it.
The number one question I have when I do my clarity calls with people, so people who have either come from the podcast or a bit a bit stuck and just wanna have a chat with me, is we talk about number of hours. So I often have a conversation that goes something like this and I wanna make $200,000 and I'll go, cool.
Okay, and how many hours do you wanna work? They haven't worked that out in their own head, but they wanna have all these holidays, they wanna have school holidays off, they wanna do all the things. And I'm like, have you broken it down to work out how much you actually need? Like have you talked to your partner about it, your family, and the amount of people who haven't done that basic math on actually this is how many hours I have to work in the business or on the business or whatever.
And the other thing that [00:22:00] we as women, I think more as women, we get stuck on is that delivery element working in the business versus taking a bird's eye view and just going, okay, let's work on the business and what does that actually look like? Which means we can set ourselves up for a bit more of a sustained success if we can work out the strategy early on.
But I think doing some of that thinking as. People in business doesn't need to be a woman in business, just a person in business. What is my current season in life? How many hours can I contribute? I've got a couple of clients who have three kids and they've got full sporting activities every single day of the week, so there's no chance that they can work past three o'clock in the afternoon.
So then we just have to make that kind of work for them, whatever season you're in. But I love that it is, it can feel like seasons. And that's okay. Yeah,
[00:22:46] Kate: I sort of, I think when I first started out I had this like idea that I was gonna build, you know, something that was gonna like change the world, right?
I was like, this is gonna be, uh, you know, I'm gonna sell it for like a billion dollars. And you know, because I sat [00:23:00] down and did like, you know, one of those really basic marketing plan where you basically are, if I wanna make $3 million, I need to do this and this will take me. Six months and I'm there and then I'll, you know, like the naivety of a 26-year-old or however old I was.
But I think the thing is that like we're not all trying to be Mark Zuckerberg. We're not all trying to be Steve Jobs. You know, if we sort of honest with ourselves, and some people are and that's great and that's just, it's just a different decision, you know? But if the reason you set, if you know the reason why you set up your business, then again, yeah, you just have to structure it.
You have to figure out like, what are the offer. Like if I can only work for 10 hours. And that means I can maybe have like two clients that, and I wanna make six figures, so that means I probably need to be charging 5K per client per month. And then what does that look like? Rather than going, well, oh, I wanna sell a $27 thing, and which means I need a list of like.
30,000 people and it's just making different decisions. I mean, the list of 30,000 people sounds like
[00:23:57] Emma: fun. [00:24:00] Does sound like fun, but yes, I hear you. And I think that's the same question when we talk business models, right? Like I talk to some people and they, they've got a deliberate business model. They've thought about it, they've got the model so that they can sell it later.
Or there's some people like me who never wanna sell it and are happy to trade on the Emma McQueen name and that I put space in between my programs by naming them. That's just something that I do, right? So it's all. Yeah, we are in the driver's seat, which is what is beautiful. Kate, I wanna ask you one final question about working from home.
Because I work from home and I bloom and love it. I love it. Now, I'm an introvert, so I do get my energy from being on my own. So there's that. I'll caveat it with that, but do you enjoy working from home? And how do you keep yourself sane?
[00:24:41] Kate: It took me a while to enjoy working from home. I think like I'm really introverted as well, so I love.
The fact that I can just go into my cave and you know, be undisturbed and 'cause for me, the first business, we actually had an office and I had staff and I had also had friends who rented part of the office space 'cause they had their own business. So it was quite [00:25:00] social and I was, you know, I was single and it was, that was a very different lifestyle.
But I think. As soon as I had kids, I was like, your day is shorter. It just doesn't make sense to also commute somewhere else. And so I was like, okay, well this is, this is just using my logical brain. It makes sense to work from home. And so I, yeah, it took a little bit of time, but now when, particularly on school holidays and there's people here being noisy in my nice quiet space, I'm like, what?
Can you guys not
[00:25:28] Emma: go somewhere? I'm one of those moms that goes, oh, school's gone back fuel. I'm really ready for that to happen. Yes,
[00:25:36] Kate: yes. Love them debates, but I really love my peace and quiet as well.
[00:25:40] Emma: Yeah, I love that. And how do you keep yourself sane? What are kind of some of the things? So I walk a lot, so in between sessions I go for a walk or I've got a a 16-year-old dog who's demented.
And so I like catch on and manage that. What do you do to keep yourself sane?
[00:25:54] Kate: I, I'm saying I love walking. I've actually just got one of the treadmill desk thingies, so yes, I
[00:25:59] Emma: heard that. I'm one, [00:26:00] I've got one as well. Mine's a pink walking pad. I love mine so much.
[00:26:03] Kate: Mine's, well, I'm, I'm not a pink person, but mine's new.
That's white and minimal, but yeah. But I sort of, I, I'm very routine based. I love, so like every day, take a dog for a walk after my son's been dropped off at school. Then I jump on the walking pad and it's, I have a little goal for myself. I wanna hit 10 K steps by 10:00 AM and then. I kind of, you know, like it's a little achievement like, yep, done that my brain just works Well.
It just like sit down, work solidly like that actually is my happy place, which I know is not how everybody's, I'm a generator if you're into that style. Yeah. So I'm, I'm happiest when I'm just. Working. Yeah,
[00:26:39] Emma: I should put some context around that for everyone who's going generator. What does that mean? Uh, we're talking human design at the moment, so if you wanna go down the human design rabbit hole, feel free to knock yourself out.
There's so many resources, but yes, I get it. I'm also an early bird, so the quicker I can get to my office in the morning, the better off we all are. And I also. Do I use most of my energy in the morning after three [00:27:00] o'clock, I don't actually make a decision 'cause I'm like, I have to remake that decision the next day if I make it.
[00:27:04] Kate: Yeah, no, I'm, I'm exactly the same. Like, I think it's actually quite beautiful that like, okay, school day. That sort of thing is like forcing you to sort of stop sooner. But yeah, I'm, I, my ideal day would be to sit down at my desk probably about 7:00 AM and just like knock everything out first part of the day and then, yeah.
[00:27:22] Emma: Oh man. You're a woman after my own heart. Thank you so much for coming on Tea with the Queen. Tell me how can people find you? Because I've been, I was binging your podcast knowing that we had this interview coming up and I loved it. I got so many little gold nuggets, but where can people find you and how can they connect with you?
[00:27:37] Kate: Uh, well, yeah, if you wanna hear more about like, funnels specifically, that's, I say that's what I pretty much nerd out on, fairly exclusively doing it online is a podcast. We're on all the apps, or if you wanna come and see a whole bunch of B-roll reels, you can come over to Instagram and it's at Hello Funnels.
And we've got loads and loads of, um, you know, juicy freebies that we have [00:28:00] there as well, that if you wanna like, get a little bit more information and start sort of figuring out how to automate different parts of your business.
[00:28:06] Emma: I may or may not have also stalked a website, and I did see all the freebies.
I'm like 11 page freebie. This is amazing. Get on it ladies. Uh, thank you for your generosity and thanks for coming on and talking about One Funnels, but also just your time in business and your experiences in business. I think sometimes we have to have conversations that normalize all the experience that we have in business.
Otherwise, people don't know always. They just think this is amazing.
[00:28:36] Kate: Night. This is, this is, this is real life. This is real
[00:28:39] Emma: life. Robax, demented dogs. All the things. All the things. Thank you, Kate. It's been a pleasure. Oh, thank you so much for having me. Thanks for listening to Tea with the Queen. If you've enjoyed this podcast, please leave a rating and review on Apple Podcasts.
It really does help. To get the word out for more about me, please [00:29:00] visit emma mcqueen.com au and I look forward to your company next episode.