If you want to know how to create an offer people actually want to buy, the answer isn’t a prettier landing page or a slicker funnel. It’s co-creation. And it’s the step most women in business skip.
Let me explain with a story.
I had a client recently tell me, with all the enthusiasm in the world, that she was about to create her new offer. She was going to write the landing page. Build the back end. Schedule the socials. Design the workbook. Set up the payment links. Launch the lot.
I had to stop her.
“Just a minute,” I said. “Let’s wait a second. What do you think we need to do to help you sell this offer before we go and sell this offer?”
She looked at me a little dumbfounded.
It’s a question most women in business don’t get asked, because most of us are taught to build first and sell second. We’re taught that the offer has to be polished, packaged, and perfect before anyone is allowed to see it. So we disappear into the back end for weeks. We tweak. We design. We agonise over the colour of the button on the landing page.
And then we press publish and wonder why no one buys.
Before you build the thing, talk about the thing
If you have the skeleton of an offer, that’s enough to start having conversations.
You don’t need the perfect landing page. You don’t need a fully designed funnel. You don’t need a launch plan polished to within an inch of its life. You need a rough shape and a willingness to ask people what they think.
When you go out and ask for opinions, two things happen.
- One, you refine the offer based on real feedback from real humans, not the version you’ve talked yourself into at 11pm when you’re three coffees deep and convinced you’ve cracked it.
- Two, you start warming up the very people who are likely to buy it, well before you ever press publish.
That’s the bit most women miss.
What co-creation actually looks like
Co-creation isn’t a focus group. It’s not a survey. It’s not asking 50 people to fill out a form.
It’s a series of conversations.
It’s messaging five women in your network and saying, “I’m thinking about creating something that helps with X. Can I run the idea past you?”
It’s posting the rough concept on LinkedIn and asking, “Would this be useful to you? What’s missing?”
It’s having coffee with someone who fits your ideal client profile and saying, “If I were to build this, would you buy it? What would stop you?”
These conversations do two enormous things at once. They sharpen the offer, and they sharpen your audience. By the time you’re ready to launch, you’ve already had ten or twenty people tell you what they want, what they’d pay, and what they need it to include. And those same ten or twenty people are now warmed up, paying attention, and emotionally invested in seeing the thing come to life.
Why women skip co-creation
Most women I work with skip this step. They go straight from idea to full build, then wonder why crickets greet them on launch day.
I get it. Building feels productive. Building feels like progress. Talking about a half-formed idea feels vulnerable, because what if people don’t like it? What if they say no? What if they think it’s a bad idea?
Better to find that out now, when you’ve invested a few conversations, than after you’ve spent six weeks and a small fortune building something nobody asked for.
Co-creation is the difference between launching to a room that’s ready, and launching to a room that’s never heard of you.
So before you build, talk
If you’re sitting on an offer right now, here’s your homework.
Don’t open Canva. Don’t build the landing page. Don’t draft the email sequence.
Pick five people. Have five conversations. Ask five questions.
Then build.
That’s how you launch to a warm room. That’s how you avoid the crickets. That’s how you create offers people actually want, because you built them with the people you want to serve, not in isolation from them.
Before you build the thing, talk about the thing.
If you want help getting clear on your offer, stacking it with value, and pricing it in a way that actually has people saying yes, come and join me at the Create Your Offer Masterclass. In 90 minutes, I’ll walk you through exactly how to do it.