[00:00:00] EMMA: Let's talk about something that every single business owner feels, whether they've been in business for three months or three years, cash flow pressure. Are that tightening in the chest when the client delays payment, that sinking feeling when you look at the calendar and think, Hmm, next month's looking a little bit empty.
[00:00:18] EMMA: It happens to us all. But here's the thing, it's not the end of the world In fact, when you know what to do with that pressure, it can actually become a catalyst for growth.
[00:00:29] EMMA: In today's episode, we are going to work through three practical things you can do to turn that pressure into progress. We are going to talk about how to turn cashflow stress into quick opportunities. how to build and nurture a healthy sales pipeline.
[00:00:45] EMMA: why long sales cycles aren't your enemy? And how to play the long game without losing momentum. How does that all sound? It sounds action packed, isn't it? if you've ever found yourself staring at your numbers and thinking, how do I [00:01:00] fix this fast?
[00:01:01] EMMA: This one is for you.
[00:01:02] EMMA: I am an unapologetic lover of a good sales strategy. Because sales when done really well, isn't it about pushiness? It's not about pressure, it's about clarity, connection, and confidence. And those three things can change everything about how you feel in your business. So I want you to grab a notebook because today we're gonna get practical.
[00:01:26] EMMA: And if you're walking while listening to this, you may have to come home and double speed me and take your notes. Just to give you some context for today, I'm smack bang in the middle of a thriving women launch. Which is a massive sales period for us, and I'm smack bang in the middle of our BD sprint. So while I'm going through the BD sprint with all the people that I coach, I'm doing it for myself.
[00:01:47] EMMA: Number one, turning cashflow pressure into opportunity. When cashflow feels tight, your instinct, my instinct, everyone's instinct, is to panic. You [00:02:00] start saying yes to everything. You start discounting your prices or you take work on that doesn't align, and before long, you're exhausted and you're resentful.
[00:02:09] EMMA: And probably a bit grumpy for your family, might I say. But pressure is just feedback. It's your business saying, it's time to get creative. I wanna talk to you about one of my clients. We'll call her Sarah,
[00:02:22] EMMA: Sarah had three clients delay payments in the same month. normally she would stress, tighten up and stop showing up online. Also, she happened to stop serving, but this time we did something different. She went through her past client list.
[00:02:39] EMMA: She picked five people she loved working with, and sent a simple message. Something like, I just opened up a few hours this month for some consulting work. Thought of you straight away. Would that be useful?
[00:02:52] EMMA: Right now, just show up and serve. Within 48 hours, she'd book two sessions and made [00:03:00] $2,000. No fancy marketing, no ads. Just genuine connection. And can I help you? That's what happens when you take action instead of overthinking.
[00:03:09] EMMA: So here's your practical step. Open your client spreadsheet or an email list or your phone. Highlight five people you could reach out to this week. Just five. Five people. Send them a personalized message. No sales pitch, just an offer to help. If you do that every week, you'll have fresh opportunities Rolling in cash flow pressure doesn't mean you failed, it means you've got a pulse.
[00:03:36] EMMA: Now let's talk about your sales pipeline, or as I like to call it, your business heartbeat. A lot of women I coach, tell me, Emma, I just want more clients. But when I ask who is in your pipeline right now, here's what I get. Yeah. Silence. A healthy pipeline means we [00:04:00] always know where someone is, whether they're cold, whether they're warm, and who's ready to buy.
[00:04:07] EMMA: If you don't know that information, you gotta find that out. one of my thriving women members, had about 80 contacts, but she wasn't closing many deals. We had a look at her full up process, and she realized she was treating everyone like a one-off conversation instead of part of a longer relationship.
[00:04:27] EMMA: She wasn't nurturing anything. She was hoping that one conversation they would buy that is not how this thing works at the moment. So she created a simple spreadsheet with three columns. Column one leads to contact column two. In conversation and column three, ready for more. That was it. Three columns.
[00:04:50] EMMA: And then every Friday she'd spend 30 minutes updating it. That one habit changed everything. Within two [00:05:00] months. she'd closed four deals worth $20,000. You can tell me this doesn't work, but I know this works. So here's your practical step for today.
[00:05:11] EMMA: Make a simple tracker. The three columns that I talked about, whether it's in a spreadsheet, your CRMA notebook, I don't care notes on your phone, it doesn't matter it week. Update it. Ask yourself who needs a nudge? Who needs the next step? Don't forget that when we're talking about a pipeline. You need to plant.
[00:05:30] EMMA: Plant the seeds. You need to start somewhere. If you only focus on current clients, your future will always feel uncertain. I do an hour a day of bd. That means business development. It's a non-negotiable in my world. For you, if you're just starting out a couple of hours a week, that's it.
[00:05:49] EMMA: Reach out. Follow up. Post something valuable. That's how you build consistency and consistency builds confidence. By the way, if you are [00:06:00] listening to me going, I don't know where to start. I don't have anyone to contact. May I suggest humbly that you open up the contacts in your phone and you. Reach out to all of those people in your phone and tell them what you're doing so they know and who they could possibly refer you to.
[00:06:18] EMMA: Easy, simple. That's all we need to do. No over complication.
[00:06:23] EMMA: Here's where most people get discouraged, long sales cycles. When I first started out in my business, I was like, okay, I'm going to call 20 people and 20 people are gonna buy, and that's gonna be it. And then we're gonna start working together. Oh, if only that was true. If only that was true. You do a great, you have a great meeting, you do a great proposal, you have an amazing call. You send the follow up and then crickets. I get it. You start second guessing yourself. You start second guessing your pricing, your offer. But here's the truth. Slow [00:07:00] sales aren't no sales.
[00:07:01] EMMA: I've reframed to say slow sales is a considered sales. I once had a corporate client who took 14 months. Yes, 14 months to finally say yes. To be fair, it was a lot of money and it had to go through a lot of pairs of hands. Ridiculous, really. Anyway, we'd met, we'd talked, they had the proposal. I followed up every single month and then life happened.
[00:07:29] EMMA: because I stayed top of mind, checking in occasionally sending something useful when they were ready, I was the first call they made. It ended up being one of my biggest contracts that year. here's your practical step. Create a nurture list of prospects that have said not yet.
[00:07:49] EMMA: Every month, check in, share an article. Tell them what's happening in this space. Send a note, send a text message. Invite them to an event. Keep it light, keep it genuine, keep it top [00:08:00] of mind, because here's the truth, people remember who stays in touch without the pressure.
[00:08:06] EMMA: That's the difference between chasing sales and creating them.
[00:08:09] EMMA: So there you have it. Three steps to help you with sales. One, we turn pressure into opportunity. We reach out, we reconnect, and we take small confident actions. Number two, we build a healthy pipeline because consistency beats chaos every single time. And number three, we embrace the long sales cycles.
[00:08:31] EMMA: We stay visible, we stay kind, we stay patient. Cashflow, pressure will come and go. But how you respond is what will set you apart when you stay calm, focused, and connected. Your business stays strong.
[00:08:46] EMMA: If today's episode has you thinking, I really need to get on top of my sales rhythm, oh boy, you are in the right place. Inside Thriving Women, our 12 month container, we do BD sprints. We'll get you a [00:09:00] plan, we'll teach you how to do it every single day. Daily action. and it helps you get into the habit of getting really good.
[00:09:06] EMMA: At reaching out, that's all it is. I reach out, I have this thing, would you like to buy it? It's as simple as that. And we help you with the weekly structure. We help you with sales challenges. you'll sell with self-confidence, you'll track your numbers and you'll finally feeling control of your income.
[00:09:24] EMMA: Because sales isn't about being pushy, it's about being proactive.
[00:09:28] EMMA:
