[00:00:19] EMMA: Today I wanna talk about the staging business
[00:00:22] that no one prepares you for. You've crossed the a hundred K mark. People think you're flying. Your socials look so polished. are delivering great work.
[00:00:33] But behind the scenes, you are thinking, why does this feel so freaking hard? Why am I not further ahead, why does everyone seem to know something? I don't. If that's you, you are absolutely in the right place. Today I'm going to walk you through
[00:00:51] the exact 5 steps my clients use
[00:00:54] to grow to $300K
[00:00:56] with real stories, practical takeaways, and the truth about what actually works at this level.
[00:01:03] Before we dive in though, let me take a moment to tell you about my own journey. I used to joke that I walked around in a corporate blazer. With high heels, a spreadsheet, and no idea how to run a business. I genuinely believed I couldn't sell. I'd said it so many times it had become part of my identity.
[00:01:24] So naturally when I started my own business, I'd decided to spend $26,000
[00:01:29] and go to business school as you do. And yes, I was overly enthusiastic. If you know anything about me, that will not surprise you. I turned up with the 12 highlighters, the dream, and all the books that you can think of. And even then I struggled.
[00:01:44] I didn't know my core offer. I didn't know who I really wanted to work with. I didn't know what I wanted to be when I grew up selling. Selling made me wanna hide in a laundry basket and roll myself down a hill. But little by little things [00:02:00] shifted. There was a moment in my kitchen when I realized it wasn't a lack of confidence or intelligence holding me back.
[00:02:06] It was clarity. There was the week I committed to showing up every day for 12 straight weeks. Even when I was tired, grumpy, even when nothing clever came out, and there was the moment I found the right mentor, someone just ahead of me, someone who didn't sugarcoat things, and someone who genuinely believed in me and pushed me before I could even believe in myself, everything changed from there.
[00:02:37] And the five steps that came from that journey. And from hundreds of women I've coached since. So let's dive in Number one. This will not surprise you, get crystal clear. One of the quickest ways to get stuck around the a hundred K is accidentally working very hard on the wrong things. It's like trying to boil the ocean.
[00:03:05] You're exhausted, but nothing's moving. And at this stage, most women have too much going on, too many offers. That was me. Too many ideas. Also, me Too many tabs open. Also me Too many tabs open, literally and mentally. Go look at your tabs. How many tabs do you actually have open on your computer right now?
[00:03:29] My guess is at least 10, but clarity. Clarity fixes that. Clarity stops the second guessing. It stops the overthinking. It stops you asking five friends for their opinions. It stops you going on Facebook and asking how to price an offer. One of my clients once said to me, Emma, a 15 minute chat with you gives me more clarity than I've had in three months.
[00:03:52] And that's the point. That's the point when you are really clear and you can actually move. My clarity piece was [00:04:00] very simple in the end. I am an excellent coach. Ask me, I'll tell you. And that's not meant to be me bragging. I'm just really experienced and good at what I do. And I had one offer and it was working with me for three months.
[00:04:16] That is it. And I went out and I pounded the pavement with that one offer. Now I'm overzealous. I had something to prove. I had a narrative that I couldn't sell, but I sold 48 of those. Probably should have stopped at 20. Really? Like really, because selling 48 meant that I had a very big delivery year and couldn't really do anything else.
[00:04:38] So once you've got clarity, maybe just figure out how many you actually wanna sell, because I didn't do that math. Sometimes it takes me a little bit longer. Step two, we have to stop going it alone. Running a business is unbelievably lonely. I was talking to a woman recently who said, my friends think I sit home in my pajamas drinking coffee all day.
[00:05:02] It's true, right? Especially if you work from home. I'll just drop in. No, you won't. I'm working. I'll just put a load of washing on. No, you won't. You're working. I'll just stack the dishwasher. No, you won't. Someone else will do that. And we laugh. We laugh because it's true. And we laugh because there is absolute loneliness, and one of my clients said that in thriving women, it was the tribe she never knew she needed.
[00:05:27] It was the tribe she never knew she needed. Now she's highly successful. She has a. Almost $700,000 business and it's lonely PS, you also grow out of some of those friendships as well, the ones that you started with, and that's okay. Or you change offers and you evolve all the things. And when you surround yourself with people, in my case, women who get it, they get the highs, they get the lows, they get the Late night spirals, they get the messy middles. Just last night, we [00:06:00] have implemented Automate Digital, which is a version of Go high level. And just last night I was sitting there watching why some emails hadn't landed all the things, and I messaged one of my clients to say, Hey, I've just messed with your email address.
[00:06:16] Let me know if blah, blah, blah, blah, blah. This was nine o'clock at night. She pinged me back, oh yeah, I'm doing the same thing. Blah, blah, blah. We are working late nights, ladies, that's just sometimes what it takes, but when you surround yourself with women who get it, everything becomes lighter. We laugh at ourselves.
[00:06:33] We have a, we have a crack, but you also make decisions faster. Your confidence grows and you stop feeling like the only one crying into your profit and loss statement. Crack myself up. What I want you to do from this is find your circle. You might need to find a new circle. You might have outgrown your old circle.
[00:06:54] You might need to join a networking group. You might need to create a mastermind. You might need to start scheduling regular calls with business friends who actually understand your world, because community to me isn't fluffy. It's actually a business strategy. Step three, it's about getting that personalised guidance.
[00:07:14] Everything that works at 50 k breaks at one 50 K. Everything that works at one 50 k breaks at 300 k. Generic advice doesn't get you to the next level at all. You need tailored, personalized guidance. Someone who knows your patterns can find your blind spots, watches your tendencies, and is really specific about the business model that they're working with you through.
[00:07:38] One of the women in thriving women doubled her prices after a single coaching session. Another built her roadmap and exceeded the entire year's, year's revenue in months. I was very proud. I'm like a proud mother. Why? Because the advice they got was tailored. It was tailored to their stage in business, [00:08:00] so it collapses time.
[00:08:01] Also, I like to give everyone all the. Gory bits and pieces of what I've done wrong and what I've bugged up. So they actually don't have to do that if they can live vicariously through me. Perfect. So a practical step for here is identify one area that you're stuck in. Is it pricing? Is it leads, is it boundaries?
[00:08:22] Is it team? And get help. Specifically on that, I wanna tell a little story here. We had day The Queen, in 2024, we bring back day The Queen in 2026. Why? Why only every, every two years, Emma? That's what everyone asks me because it's a big fricking production. It is a whole production, which takes a lot of time to pull together, and I don't claim ever to be a keynote speaker, but.
[00:08:48] The feedback we got from the very first day with the Queen was, I want more of you. I'm like, stop whinging. I don't wanna give you more, but it is my event, so I have to rock up as the queen. And I thought to myself, who is the person that I need for this moment in time? When I get up on that stage and I don't feel nervous, and I know exactly what I'm talking about, I've got the structure in my head.
[00:09:10] I've done all the things. Who is the person? So I found that person. It's a he. His name is Andrew Griffiths. He's amazing. He doesn't listen to this podcast, so he'll never know that I've given him a shout out, and we worked together one-on-one for weeks and weeks and weeks getting that right so that I felt like I could step on stage.
[00:09:30] I identified one area that I was stuck on, and I went to the person who could specifically help me with that. Tailored input means accelerated growth.
[00:09:41] Step four is about creating consistent momentum. I mean, it sounds easy, it's simple, but it's not easy. You see, clarity starts the fire, and then momentum keeps it burning. But here's the thing about momentum. You don't get momentum by motivation [00:10:00] alone. You have to actually do the thing. You have to put actions in place in order to get the momentum.
[00:10:06] Then motivation comes later. Most women aren't struggling because of the lack of knowledge. They're struggling because of the lack of inconsistent action. The stop start cycle is brutal. We sprint, burn out. We disappear, we have guilt. We sprint, we burn out, we disappear. We have guilt. Oh my goodness. No wonder everything feels harder than it should.
[00:10:34] Momentum fixes that. This is why in the Thriving Women community, we have those touch points All year long, we've got master classes and retreats. You're never alone for very long and every single month you can turn up and lean into the community as much as you want. And one of my beautiful, thriving women, Trudy, said to me, it's the consistent action and accountability that keeps me moving forward.
[00:10:56] We also run a BD sprint, which anyone can join, and that's about 10 days of sales tips from me and actually making some sales calls, which freaks every single person out in the entire world. And Sarah said, I created a little BD sprint method for her call my three, two, one, and it kept her on track even when life was chaotic because she knew the three things that she needed to get done.
[00:11:20] So, practical step for you here, choose one. One momentum habit and do it every week. I chose very early on in my business to do an hour of sales or business development or relationship building a day, and I have done that day in, day out for nine years. And right now what I wanna do is pick up my calculator and work out how many hours that is, but that is a lot of hours that I have done right.
[00:11:46] So just pick one thing that you can do every week or every day, wherever it makes sense. Do you need to reach out to three leads? Do you need to record one video? Do you need to post twice? What is it? It doesn't matter what it is. [00:12:00] Consistency builds confidence, and confidence builds revenue. My final step is this.
[00:12:05] You need to access expert support.
[00:12:09] I've got a little story here. About my friend Stacy, she messaged me saying, I have to make a hiring decision and I'm really panicking. So we jumped on a quick call. We didn't just solve the problem. We created a stronger plan than the one she started with. That's the power of expert support. I knew exactly what she needed.
[00:12:29] She was a little bit panicked. Here's what we've done before. Here are your three options. Which one works? That is the power of expert. Support someone in your corner, someone who stops you making expensive mistakes, someone who knows what matters and what doesn't. And this is something many women don't realize.
[00:12:48] Support isn't a luxury. It's leverage. What I want you to do now is identify the one area where you are most likely to make an expensive decision. Mainly that's around team or pricing or capacity or planning, and get someone to help you make those choices wisely. It's as simple as that. Scaling to 300,000 isn't about working longer hours.
[00:13:17] Yay. It is not about fancy funnels, and it's not about burning yourself out. It's about clarity so you know where you're going. It's about community, so you're not carrying it all by yourself. It's about personalized guidance to stop you wasting time. It's about momentum and systems that keep you moving, and it's about expert support, so you avoid preventable mistakes.
[00:13:44] This is why women grow. It's not by accident, it's by design. Deb quadrupled her revenue. Others hit their first $20,000 month. Others reclaimed their confidence, their boundaries, and their joy. It's not magic, although I wish [00:14:00] it was it's method. There is method in the madness or the non madness. So if you are sitting there thinking, yes, Emma, this is me.
[00:14:09] I'm tired of pushing. I'm tired of guessing. I'm tired of, tired of doing this on my own. Maybe it's time to do things a little bit differently. Maybe go find that support network. Go get that clarity that you deserve. Go find the people that you need to help you. That is it for today. Have a great week.
