Finding your rhythm in business is one of the hardest, and most underrated, parts of running your own show. Especially as a woman in business, where there’s no shortage of advice telling you what you “should” be doing, who you should be copying, and which strategy is the magic one this week.
Let me tell you a story about how I learned this the hard way.
I am a marketer’s dream.
In the last month, I’ve started back with my personal trainer, signed up for five weeks of intense pilates and yoga, and saw an ad for tai chi walking that I thought looked fun, so I signed up for that too.
Overcommitted much? Possibly. Probably. Lol.
But honestly, this is how I roll. When I go all in, I go all in.
When I first started my business, I booked 21 discovery calls in one week. Twenty-one. In a single week. That is my DNA. I see the thing, I want the thing, I go after the thing, and I do it at full tilt.
Here is what I want you to hear though. That doesn’t mean it’s your DNA. And it has taken me a long time, years really, to find my own rhythm in business.
Why I stopped copying other women in business
For a long time, I watched other women in business and tried to copy what they were doing.
I tried being on every social platform at once. I tried the complicated funnels with seventeen email sequences. I tried posting seven times a week on LinkedIn, all the while watching other people do it and wondering when on earth they had time for actual sales conversations with actual humans.
At one point, I had eleven offers out in the market! Eleven. I nearly sent myself crazy.
None of it worked for me. Not because those strategies are bad. They work brilliantly for the people they’re built for. They just weren’t built for me.
Finding your rhythm in business is the actual work
Here’s the thing nobody really tells you. Finding your rhythm in business isn’t a one-off decision. It’s a slow process of paying attention.
Paying attention to what energises you and what drains you.
Paying attention to the days you bounce out of bed and the days you drag yourself to your desk.
Paying attention to which clients light you up and which ones leave you flat.
Paying attention to the offers that sell themselves and the ones you have to push uphill.
Your rhythm is hiding in that data. You just have to slow down long enough to see it.
When I slowed down and looked at my own business with fresh eyes, I worked out three things. The offers that brought me joy. The offers that were commercial. And where those two overlapped. That’s how I landed on my offers. Not because I read it in a book or copied someone else’s model, but because I paid attention to my own evidence.
Questions to help you find your rhythm
If you’re feeling like you’re running someone else’s race, try these on:
- What are the three things in your business that consistently feel easy AND make money?
- What are the things you keep doing because you think you “should”?
- When do you do your best work? Morning, afternoon, in sprints, in slow steady stretches?
- Who are you trying to look like, and what would it cost you to stop?
You might be surprised at what comes up.
Permission to find your own rhythm
Maybe you thrive with a slow, steady pace and a small handful of clients you adore. Maybe you batch everything and disappear for two weeks at a time. Maybe you’re a sprinter like me and you go all in for short, intense bursts. Maybe you need quiet mornings and big afternoons, or the other way around.
There is no right answer. There is only your answer.
The point is this. Know yourself well enough to choose your own pace, then back yourself to run at it.
That’s the work.
Need help finding your rhythm in business?
If you’re stuck running someone else’s strategy and ready to build a business that actually fits you, A Month of MomentEM might be what you need. One session with me, thirty days of support, and a plan that’s built around YOUR rhythm, not someone else’s.